YouTube video advertising works on a system where the advertiser only pays when someone chooses to watch the video. It’s ideal for new businesses or remarketing strategies.

YouTube ad campaign setup includes the following:

• Initial analysis
• Keyword research and selection
• Target audience segmentation
• Creation of a 6, 15, or 20-second video
• Campaign proposal format
• Campaign launch and monitoring
• A dedicated account manager
• Maximum duration of 30 days
• Results report
• Campaign budget not included